At its core, hyperlocal marketing involves finding and maintaining your ideal customers by promoting your product or service to a geographical niche. This means you can target a particular city, region, zip code, or right down to a precise city block. Businesses can attract potential… Read More »Is Hyperlocal Public Relations or Marketing Right for Your Business?
Public Relations for Restaurants
On October 28, 1906, a Pennsylvania Railroad train derailed into a lake and killed more than 50 passengers. That day, public relations professional Ivy Lee convinced the railroad company to issue a statement before the media could publish any misinformation or misleading stories about the… Read More »5 Reasons Why Press Releases Are Critical to Your Public Relations or Marketing Strategy