On October 28, 1906, a Pennsylvania Railroad train derailed into a lake and killed more than 50 passengers. That day, public relations professional Ivy Lee convinced the railroad company to issue a statement before the media could publish any misinformation or misleading stories about the… Read More »5 Reasons Why Press Releases Are Critical to Your Public Relations or Marketing Strategy
Nicole is a public relations and marketing expert with more than 16 years of experience. She helps small and midsized businesses develop a strategic and customized approach to media relations, content development, and digital marketing. Before launching her PR agency, Nicole worked with top NYC public relations firms and led campaigns for national nonprofits, tech brands, and retail chains.
Lately, I’ve become obsessed with DIY projects. Most plans never make it beyond my Pinterest boards, but the sense of accomplishment I get from holiday crafts and homemade sunscreen is indescribable. But, I’m not alone. This self-sufficiency based trend is growing, and there are even… Read More »4 Advantages of Hiring the Right Public Relations Agency
In this digital age, nonprofits need effective tools and strategies to help them engage donors and corporate sponsors. With any given issue, a nonprofit must first determine its most pressing concerns – whether it’s fundraising or community engagement – and then develop plans to address… Read More »Best Online Marketing and PR Tips and Tools for Nonprofits