About The Blake Agency

We're Passionate About Your Success

The Blake Agency LLC is a full-service public relations firm specializing in strategic planning, media relations, content development, and content marketing. We partner with businesses and organizations – both established and emerging – to help shape their stories and build meaningful relationships with all stakeholders.

Our senior leadership has 20+ years of experience developing results-driven, integrated PR campaigns and working closely with clients to provide high-level counseling. Our team has a well-rounded understanding of public relations and marketing with the creativity to execute successful campaigns that deliver long-term credibility and lead generation.

Meet Our Team

Nicole Blake-Baxter

Managing Director & Founder

Meet Nicole, an expert strategist with a rich background in both B2B and consumer public relations. Her approach to each campaign is a thoughtful blend of proven methods, industry knowledge, and digital marketing techniques.

Over the years, she has masterminded successful campaigns for nonprofit, tech, and lifestyle brands, securing prominent media placements in respected outlets like TechCrunch, Associated Press, Forbes, Entrepreneur, Inc, Black Enterprise, Fast Company, Nightline NBC, NPR, Food & Wine, The Business Journals, Essence, Rolling Out, and NBCNews.com, among others.

Before establishing The Blake Agency, formerly known as NUBIA Marketing, Nicole played a pivotal role as a senior account executive at Cramer Krasselt Public Relations. There, she steered strategic planning and digital marketing efforts, driving impactful results for the firm’s key nonprofit and retail clients. She was also the driving force behind the firm’s research initiatives to onboard new clients.

Prior to her time at Cramer Krasselt Public Relations, Nicole honed her media relations skills at Stanton Communications Inc., and her journey began in the realm of entertainment publicity at Island Def Jam Music Group.

Nicole’s excellence earned her the title of PR Professional of the Year by ACHI Magazine in 2017. She’s not only adept in her field but also a sought-after speaker at conferences, workshops, and colleges.

Nicole’s educational foundation is a BA in Communications, specialized in advertising and public relations, which she earned with honors from The City College of the City University of New York (CUNY).

Helen Eng

PR Project Manager

Helen is a dynamic public relations and brand marketing professional interested in food, beverage, and CPG brands. As a Public Relations Contractor at The Blake Agency, Helen provides invaluable support for an array of clients in the travel, nonprofit, and lifestyle industries. Within a short period, Helen has already successfully secured various media placements as well as podcast appearances.

Before joining The Blake Agency, Helen served as an Assistant Account Executive at Fleishman Hillard, where she helped execute campaigns for prominent clients such as Quaker Oats, Gatorade, Hershey’s, and Novo Nordisk. Her media relations efforts resulted in vast coverage on esteemed outlets such as Ad Age, AdWeek, Food & Wine, and more.

Beyond this, Helen has also completed several marketing and publicity internships, most notably at book publishing giant Penguin Random House and full-service agency SRW.

Helen graduated in the top 3% of her class from the University of Illinois at Urbana-Champaign with a Master of Science in Strategic Brand Communication in 2022 and a Bachelor of Arts in Communication in 2021. She also earned a minor in Public Relations in 2021.