About The Blake Agency

We're Passionate About Your Success

The Blake Agency LLC is a full-service public relations firm specializing in strategic planning, media relations, content development, and content marketing. We partner with businesses and organizations – both established and emerging – to help shape their stories and build meaningful relationships with all stakeholders.

Our senior leadership has 20+ years of experience developing results-driven, integrated PR campaigns and working closely with clients to provide high-level counseling. Our team has a well-rounded understanding of public relations and marketing with the creativity to execute successful campaigns that deliver long-term credibility and lead generation.

Meet Our Founder

Nicole Blake-Baxter

Managing Director & Founder

Nicole is the founder of The Blake Agency, a boutique public relations firm specializing in strategic communications for B2B, nonprofit, tech, and lifestyle brands. A seasoned communications strategist, Nicole blends traditional media relations with modern digital marketing to create campaigns that drive visibility, credibility, and measurable growth. Over the years, she has led high-impact PR initiatives securing coverage in top-tier outlets including TechCrunch, Associated Press, Forbes, Entrepreneur, Inc., Black Enterprise, Fast Company, NBC News, NPR, Food & Wine, The Business Journals, Essence, and more.

Nicole has also been featured in industry and business publications such as HARO Blog, PR News, and Black Enterprise, where she shares insights on media strategy, entrepreneurship, and the evolving PR landscape.

Before launching The Blake Agency (formerly NUBIA Marketing), Nicole served as a Senior Account Executive at Cramer Krasselt Public Relations, where she led strategic planning and digital marketing efforts for nonprofit and retail clients while supporting business development initiatives. She previously held roles at Stanton Communications and began her career in entertainment publicity at Island Def Jam Music Group.

Named PR Professional of the Year by ACHI Magazine in 2017, Nicole is a sought-after speaker at industry conferences and workshops. She holds a BA in Communications with a concentration in Advertising and Public Relations from The City College of New York (CUNY), graduating with honors.